Modern Consumer Research 2019
Third annual research study reveals insights and trends from 2,000 shoppers
For the third year, JRNI conducted independent research to learn about shopper habits and trends that will guide retailers in 2020.
The results explore the top 3 trends of 2019-2020, and illustrate what's changed since our last report. You'll walk away with actionable insights that you can apply to your omnichannel strategy.
Here's a preview of what we found:
THE BIG OPPORTUNITY: EXCLUSIVE, PERSONALIZED EXPERIENCES
64% of consumers said they would attend an in-store event if it would give them early access to a new product, and 55% of consumers would schedule appointments with in-store staff if given the opportunity.
THE ROLE OF THE STORE
74% of consumers research products online and purchase in store, and 57% of consumers research products in store and purchase them online. We analyze why shoppers choose to go in store for some products, but not for others.
HUMAN INTERACTION MATTERS
Shoppers consider staff availability, helpfulness, and service the most important areas where stores must focus on improving.