• Microsoft is using direct tactics to retain or attract users to its Chromium-based Edge browser, including asking users why they are considering another browser.
  • When attempting to download Google Chrome via Microsoft Edge, users are greeted with messages emphasizing that Edge runs on the same technology as Chrome with the added trust of Microsoft.
  • Now, these messages are followed by a survey asking why you're "trying another browser," and the survey is said to take a minute to complete.